Please login to the form below

Not currently logged in

ENGINE MHP+Mischief bolsters healthcare comms expertise with new senior hires

Louise Farmer and Jaber Mohamed appointed as directors at strategic communications agency

Strategic communications agency ENGINE MHP+Mischief has announced the appointment of Louise Farmer (pictured above, left) and Jaber Mohamed (pictured above, right) as directors, boosting the company’s healthcare comms expertise.

Farmer joins the agency with expertise spanning public affairs, communications and campaigning. Previously, she worked at French pharma company Sanofi as head of corporate communications where she specialised in executive leadership, issues management and change communications.

She has also worked in roles at MSD, M&C Saatchi, the House of Commons and NCT.

Prior to joining ENGINE MHP+Mischief, Mohamed worked as the chief press officer for international, public health and medicines policy at the Department for Health and Social Care.

In this role, he oversaw all media relations for the UK’s COVID-19 vaccination programme, providing strategic advice to Vaccines Minister Nadhim Zahawi and Health and Social Care Secretary Matt Hancock.

Mohamed also previously served as chief press officer to the chief medical officer professor Chris Whitty and deputy chief medical officer professor Jonathan Van Tam.

“The last year has once again underscored the importance of communications in healthcare, from pharma company communications to broader public health campaigns. Getting the story right is critical both to advance reputations and challenge disinformation,” said Kate Pogson, head of health at ENGINE MHP+Mischief.

“We are so excited to be bringing strong senior talent to our team to help deliver that for clients, working alongside other specialist teams, including Brand & Reputation and our creative studio team,” she added.

Article by
Lucy Parsons

13th May 2021

From: Marketing



Subscribe to our email news alerts


Add my company
Springer Nature

Operating in 50+ countries, we’re a leading research, educational, and professional publisher dedicated to advancing scientific discovery. Whether you’re looking...

Latest intelligence

The importance of accelerating clinical trial diversity
Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
Digital Opinion Leaders: The Role of Influencers in Medical Communications
There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
Creating Hope Though Action – World Suicide Prevention Day
At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....