Grayling appoints Pete Pedersen as global CEO

Grayling has announced the appointment of Pete Pedersen as its chief executive officer. Pedersen takes the new role in a move from Edelman where he has been a leading member of the executive team for 20 years.

Lord Chadington, chief executive officer of Grayling's parent company Huntsworth, said: “Pete is a seasoned operator with long experience of winning and handling global accounts, and has built a global technology practice which over the last few years has averaged double digit growth. I'm confident that Pete's client, technology and management experience will be a great fit with Grayling as it takes the next step towards becoming a global PR business with social media and technology at its core.”

Pedersen commences his role with Grayling on March 1.