Please login to the form below

Not currently logged in
Email:
Password:

Havas boosts senior team in France

New roles for Stéphane Guerry, Yves Del Frate and Pascal Dasseux
havas Stéphane Guerry

Havas Media Group has announced changes to its team in France with the appointments of Stéphane Guerry, Yves Del Frate and Pascal Dasseux.

Guerry will lead the newly created Arena France, a media group that focuses on an integrated cross-channel approach to marketing. He rejoins Havas Media Group from Saatchi & Saatchi + Duke, where he was CEO.

His past experience includes roles at Euro RSCG C&O, which he joined in 2002. Guerry's roles at the agency, which later became Havas Worldwide Paris, included associate director in charge of digital, partner and deputy general manager. He also led Havas Energy.

Guerry “will be responsible for implementing our strategic process SDGO (data driven organic growth) and technology solutions," de Andreis added.

Arena France will focus on a cross-channel integrated approach. The new agency's client roster already includes Carrefour, Numericable and LG Electronics.

Del Frate and Dasseux were formally assistant director generals with Havas Media France. Del Frate is promoted to CEO of Havas Media France and Dasseux becomes chief client officer for Havas Media Group.

12th June 2014

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Wisepress

Wisepress is a medical bookseller promoting and selling books worldwide, both online and via the 200 European medical conferences that...

Latest intelligence

Why big pharma needs to be braver
The last few years have seen the pharmaceutical industry undergo a rapid metamorphosis in the face of unprecedented change, but communications are one area that still needs an injection of...
Leveraging Real-World Evidence for Cell and Gene Therapies
Regulators and reimbursement bodies are increasingly turning to real-world evidence (RWE) to understand the long-term value of drugs, in particular novel therapies. Here, Mariam Bibi, Senior Director, Global RWE at...
Food Allergy – Is avoidance the only option?
Following on from Allergy Awareness Week 2022, we’re continuing the discussion about food allergies and the experiences of those who live with them. In this blog, we discuss the current...