Healthcare Comms appointments

Andrew Martello joins imc group

Healthcare communications agency imc group has boosted its senior management team with the addition of Andrew Martello (pictured above, left), who joins as the new managing director of its UK division.

Martello, who was director of medical communications agency AXON Communications, will be responsible for the direction, management and growth of IMC’s UK office.

More specifically, Martello will lead the group’s vision of improving patient health and will focus on behavioural change and digital medical communication.

Shairose Ebrahim, group president and CEO, IMC, said: “[Andrew’s] strategic behavioural science know-how coupled with his expertise in health- and medicines-related behaviour will provide our clients with a deeper understanding of patient and healthcare professional interactions, and will ensure that our medical communication solutions provide robust behavioural-change outcomes.

“His proven entrepreneurial background will drive innovative growth strategies and ensure that imc UK continues to expand its client base as well as attract and retain talent”.

Martello brings over a decade of pharmaceutical industry experience, having worked with companies such as Novartis, AbbVie and GSK.

He said: “I look forward to leading such a talented and diverse group of individuals to further position imc as thought leaders within our industry.

“Only through a deeper understanding of the factors that drive health behaviours can we improve patient outcomes, support informed decision making and partner with our clients to optimise medical innovations”.

Martello will work alongside recently-appointed Paul Thomas, who joins the group as its client service director.

Thomas has previously held senior positions at Novo Nordisk including head of sales North, UK.

Most recently, Thomas served Hayward Medical Communications as its business director, Europe, where he established relationships with a network of global pharmaceutical clients.

Imc also plans to add to its team in the next few months, along with launching new divisions of the business.

Bmore group bolsters team

Digitally-led creative agency bmore group has added a trio of new starters to its team.

Becky Sarson joins the group as managing director after spending the past ten years delivering healthcare technology and patient programmes.

She said: “Joining bmore group allows me the opportunity to work with the incredibly talented team here to solve more varied problems for pharma and their customers, patients and carers in a multitude of different channels aligned to their needs.

Also joining Sarson is the group’s new clinical lead Hannah Fisher, who has been working in healthcare communications for over 10 years, initially as a medical writer and more recently as team lead.

In her new role, Fisher will ensure high levels of scientific integrity across bmore.

Last but not least, Jason Soley (pictured) joins the group as its senior creative following 15 years’ experience in pharmaceutical advertising.

He said: “bmore group excites me as I feel we have the unique opportunity to be one of the top boutique healthcare agencies in pharma advertising. I love how they are really investing to make patients’ lives better.”

ARK gets a new director

Zsofia Kopetka

Data-driven creative agency ARK has once again added to its team, this time Zsofia Kopetka joins the group as its new director of operations.

Kopetka has previously served in various roles for Nitro Digital, DJM Pan Unlimited and Digitas Health LifeBrands.

Dom Marchant, founder of ARK, said: “Zsofia is an exceptional talent with whom clients love to work. She has the rare ability to understand strategy, creativity and implementation and how they should all work together to deliver on time, on brand and on budget.”

Kopetka joins Louis Joubert, Nicky King, Seda Marchant and Dom Marchant on the ARK board.