Liberation Unlimited appoints new senior account director

Liberation Unlimited has further strengthened its team with the addition of Hayley Jayawardene as senior account director.

Jayawardene joins after freelancing-in-house at Pfizer and at medical education agency Real Science. Prior to this, she spent five years at Porter Novelli leading its UK Boehringer Ingelheim respiratory account.

She said: “I am excited to be part of the fantastic team at Liberation Unlimited and part of an agency that is rapidly going from strength-to-strength.”

At Liberation Unlimited, Hayley will work on high-profile medical education and PR programmes focusing on respiratory, ophthalmology and corporate communications.

Kim Lemon, head of Liberation Unlimited, said: “We are delighted to welcome Hayley to our team. She brings with her significant industry and therapy area experience, and expertise which will enhance our offering at Liberation Unlimited.”