London-based Loooped has appointed Alison Wheeler to its management team as an associate director.
Wheeler joins the strategy and creative-focused agency from Pfizer, where she most recently served as head of customer insight and multichannel communications.
She has nearly 20 years of experience in marketing, with over 10 of those with Pfizer where she held a number of increasingly senior roles, including European brand manager and pharmacy development team leader.
Andy Hayley, managing partner at Loooped, said: “I am over the moon we are able to announce Alison has come to work with us here.
“Alison’s experience in a sector where customer experience is rapidly becoming a key differentiator is invaluable.
“I feel privileged such a rare talent has decided that her mission to raise the standards of customer experience across and beyond the industry aligns with ours.”