Windsor, UK-based healthcare advertising agency Langland has appointed Michael Le Brocq as business unit director (ethical).
Joining from ICC Lowe London, where he was head of strategy, Le Brocq has held senior pharmaceutical marketing roles at Parke-Davis (Pfizer), Novartis and Stiefel.
Le Brocq was also commercial director and chief operating officer at Virgin Health Bank - Sir Richard Branson's first venture into the healthcare services sector.
“We are delighted that Michael has joined Langland,” said chief executive Philip Chin.
“His significant experience on both client and agency side means that we will be even more focused in our delivery of commercially effective and innovative communication solutions to our clients.”
Le Brocq also joins the agency's management team. Langland's management has seen significant change in recent months, including Alison Ferrucci's appointment as strategic delivery director.
In April Kate Spencer was made managing partner and Andrew Spurgeon promoted to executive creative director.
Langland, which was named Global Agency of the Year at the 2013 Global Awards for the third consecutive year, counts Lilly, Celgene and Bayer among its clients.
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