MSA Market Media has named Ben Mansfield as client services director and digital consultant.
Mansfield will join the Hampshire-based agency’s global media planning and buying team. He will work across all clients to provide digital strategic direction.
“I’m excited to be working with the team at MSA Market Media to help deliver innovative and impactful media plans for the agency’s extensive list of pharma clients,” said Mansfield.
“Having worked on both the client and publisher side I hope to provide a unique blend of knowledge, particularly when it comes to digital media.”
Mansfield joins MSA Market Media from Doctors.net.uk, where he was business development manager, having previously held the same role at MGP.
With more than 15 years’ experience within the pharmaceutical and healthcare industries, Mansfield has worked for both agencies and clients. He has significant knowledge and skills in medical publishing, online medical communities and digital media.
“Ben’s background in pharma, publishing and digital gives him the perfect skill set to enhance MSA’s offering as a true strategic partner to our clients within the international media planning and buying field,” said managing director Emma Statham.