Bausch + Lomb’s Adam Grossberg has joined WebMD in the newly created role of chief communications officer.
He will lead the management of brand, reputation and strategic communications activities for the business, which provides online healthcare advice for the public and healthcare professionals.
Grossberg will report to CEO David Schlanger who replaced Cavan Redmond following his resignation in May this year after just one year in charge.
“As WebMD’s business evolves and expands, unifying communications under Adam’s leadership will help to ensure that our customers, partners, and shareholders fully understand our story, vision and value,” said Schlanger.
Grossberg joins WebMD from Bausch + Lomb where, as vice president of global communications, his responsibilities included public relations, employee communications and corporate branding. He has held senior communications roles in a number of media and technology companies.
“I am thrilled to be joining WebMD at such a transformative time for the company and the overall healthcare industry,” said Grossberg.
The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicineHealth, RxList, theheart.org, Medscape Education and other owned WebMD sites.