Porter Novelli has named Freud Communication’s Fenella Grey as deputy managing director.
Grey will report to Porter Novelli UK managing director Sally Ward. The role of deputy managing director was created following Ward’s promotion to also head up the EMEA business in addition UK role.
With 17 years of cross-practice agency experience, Grey most recently spent six years as a board director at Freud. She served on the senior management team, working with clients such as ASDA, Bupa, and the Department of Health. Before joining Freud, Grey was a director at Weber Shandwick.
Grey’s new role is UK-specific – 10 of Porter Novelli’s 65 UK-based staff will report directly to her. The company is ‘keenly focused’ on the rapid and strategic development of its EMEA and UK businesses, said Ward.
“I am confident Fenella’s expertise in holistic, ideas-driven communications and history in leading large teams will serve us well as she focuses on the UK aspect of that plan,” she added.
Porter Novelli UK’s healthcare clients include Boehringer Ingelheim, Bayer Healthcare and Roche.