New digital head for Just:: Health

Daniel Prideaux is to lead healthcare communications agency Just:: Health's digital offering.

Joining from DigitasLBi and having previously worked at Havas Lynx, Prideaux specialises in delivering multichannel marketing programmes.

“We are creating this role to help us get maximum value from digital channels, across the full range of our client work and for Just:: as an agency,” said managing director Kirsty Mearns.

“Daniel has a wealth of experience in creating impactful campaigns that will bring an additional dimension to our work across PR, medical education and public affairs.”

Prideaux's responsibilities will include building and leading a digital function to deliver against existing and prospective client programmes.

“By strengthening our digital capability we'll be able to create truly multichannel campaigns,” said Mearns.

This is Just:: Health's third senior hire in 2014, following the January appointments of managing director Mearns and director Cat Barnett.