New hire for Triducive

Lucy Hannagan has joined Triducive as senior account manager, reporting to managing director Tim Warren.

Hannagan joins from MEND where, as head of communications, she delivered public health awareness campaigns. She was formerly a senior PR officer with Mencap, working on health and social care campaigns.

“With the impacts of the reforms, it's an exciting time to work in healthcare communications and I'm looking forward to engaging with well-being boards, public health and local authorities,” Hannagan told PMLiVE.

“We're delighted to welcome Lucy to the team. Her public health expertise and public affairs experience will help us to meet the expanding need to deliver joined-up communications to patients, payers, prescribers and policy makers,” said Warren.

Founded five years ago and based in St Albans, Hertfordshire, Triducive works with pharmaceutical companies across the UK and EU to create tailored communications for healthcare payer audiences.