Nicki Muir moves from LEC Healthcare to The Purple Agency

The Purple Agency has appointed Nicki Muir as account director in its healthcare team.

Muir takes on responsibility for the healthcare team's brand development, client strategy, new business and financial management as well as leadership of its account executives.

Steve Shaw, managing director of The Purple Agency, said: “[Muir] not only understands the science of marketing, but also has hands on experience of the science of healthcare.

“That's a pretty unique combination – so we are clearly very pleased to have her playing such a pivotal role in our ever-growing healthcare team.”

She joins the marketing agency from LEC Healthcare where she served as an account director prior to her promotion to healthcare account director in October last year.

Muir also brings experience from Atkinson Brand Reaction and Blue Latitude having held account director positions at both agencies before joining LEC Healthcare.

Muir said: “Finding a role where I can combine my love of science with the wide range of creative options available in marketing makes this role a perfect fit for me.

“Purple has a terrific healthcare team with some great clients and I look forward to being a part of that and building on its success.”