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Ogilvy appoints joint managing director of brand promotion and digital

Morten Frederiksen succeeds Caroline Howe

Morten FrederiksenHealthcare network Ogilvy Healthworld has appointed Morten Frederiksen as managing director of brand promotion and digital, a role that is shared between himself and Simon Stebbing.

Frederiksen joins from Ogilvy Healthworld Denmark, where he spent the last five years as managing director.

He replaces Caroline Howe, who takes on the managing director role across all of Ogilvy Healthworld UK.

Commenting on the move, Howe said: “Morten is a valuable new addition to our senior management team.

“He is a strong advocate or creativity and innovation, and a perfect fit for our culture.

“His experience and diverse skill set complements our approach to building global brands and will allow us to continue to meet and exceed our clients’ expectations and grow our business.”

26th January 2018

From: Marketing

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