Ogilvy HealthPR has appointed its first social media manager, Rebecca Canvin.
Canvin joins from Brandcast Media/ Health, where, as digital content manager, she was responsible for implementing digital strategy and leading digital content production. She was previously a digital executive editor at Bupa.
With more than six years’ experience in editorial production and digital content strategy, Canvin will head up social media projects across Ogilvy HealthPR. Her appointment reflects the increasing importance to the firm of social media.
“In the past two years, our social media revenue has grown more than 50 per cent, with a rising demand for strong content strategy, as well as editorial development and influencer engagement,” said Ogilvy HealthPR managing director Antonia Betts.
“Rebecca’s appointment comes at an exciting time, when we seek to expand our pharma social media offer. Her experience and diverse skill set will allow us to continue to meet clients’ needs and expectations in social media communications.”
Ogilvy HealthPR recently won two EMEA In2 SABRE Awards in the Social Media Presence and Gamification categories, and is currently shortlisted for a Gold EMEA SABRE Award for a social media campaign.
The agency’s social media projects include a multi-media campaign on behalf of Boehringer Ingelheim. The videos were viewed more than 90,000 times online and the campaign reached more than 30 million people via Facebook and Twitter. It has been rolled out by 32 local Boehringer markets worldwide, to date.