Open Access Consulting, part of the Open Health Group, has appointed Jayne Hurrell into the newly created role of director of global value communications.
Hurrell joins the group from Evidera, where she worked for over a decade, most recently as vice president and EU practice lead, market access communications.
In this role, Hurrell oversaw the team’s market access communications offering, supporting clients in the development of value communications materials with the payer as the ultimate end audience, including core value dossiers, payer-focused objection handlers, stand-alone payer value propositions and local HTA submissions.
With a background in medical writing, Hurrell combines strategic expertise and insights into the payer perspective with a focus on high-quality outputs that provide compelling value messages underpinned by supporting evidence.
Commenting on the appointment, Dorinda Hickey, CEO of Open Access Consulting, said: “We are delighted to have Jayne on board.
“Our global value communications team has grown significantly over the last year and will really benefit from her expertise and leadership.”