Matt de Gruchy has joined the Open Health network to head up its PR agency Reynolds Mackenzie.
His new role as chief executive officer will see him drive the firm’s future growth and evolution and will lead its teams in London and Marlow, UK.
De Gruchy will work closely with the agency’s founder Eva Reynolds, who moves into the role of chair.
He said: “I am hugely excited to join the talented team at Reynolds Mackenzie in this exciting time for the agency.
“The RM brand has long been associated with media relations excellence, and is recognised for this by a leading book of clients.
“We must continue with this excellence, but also look to evolve and grow our offer through investment in our digital/social offer and an increasing profile in global comms among other areas.”
De Gruchy joins the agency from Oglivy Healthworld, where he was UK group CEO for the last six years of his 15-year career at the agency.
Sandy Royden, chief executive officer of Open Health, said: “It is fantastic to have someone with Matt’s background and experience come in to lead our team and offer at Reynolds Mackenzie.
“His combined focus on client service excellence and innovating the offer will be invaluable for the next stage of the agency’s journey.”