Research Partnership has appointed Amanda Brent as a multi-media graphic designer based in the company’s London head office.
Brent will be responsible for creating animations, videos, infographics and a variety of other multi-media outputs to be used as tools for the visualisation and communication of the agency’s key research findings.
She brings experience in developing storytelling deliverables having worked as a freelance motion graphics assistant at Bokeh Creative which specialises in creating storytelling solutions for agencies.
This venture into storytelling for the healthcare market research and consulting agency is a response to growing client demand for engaging narratives that easily communicate campaign ideas across entire organisations.
Mary Assimakopoulos, co-founder of the Research Partnership, said: “We all now have to deal with an overwhelming amount of information on a daily basis. Storytelling is recognised as a powerful method for sharing insights in market research.
“The outputs that Amanda helps us produce provide a means of delivering the story in a way that improves understanding and engages audiences across the client’s business.”
Brent will be working with the Research Partnership’s marketing director Julie Denny as well as the company’s marketing directors across its UK, US and Asia offices.