The New York-based customer engagement agency Rosetta has appointed Scott Reese as executive creative director for its healthcare business.
Reese joins the agency, part of Publicis Groupe, from Wool Labs where he served as CEO.
Prior to forming Wool Labs, Reese held a variety of senior management positions with marketing and communications agencies, including Digitas, Digitas Health and Razorfish/Scient/iXL/NetResponse.
Alexander Mahernia, Rosetta’s chief creative officer for North America, said: “Scott is an entrepreneurial creative leader who brings extensive experience in brand strategy, digital innovation, omni-channel marketing and agency leadership.”
“We’re excited to have him on the team and help drive innovation and differentiated creative in the Healthcare sector, from customer engagement to next generation creative technology.”