Virtual healthcare specialist The Difference Collective has appointed two of its senior freelance consultants to its core collective team.
Former Ruder Finn UK creative director Stuart Mayell has been made head of the creative difference and former Daily express health editor Jo Willey is now collective media maestro.
Commenting on the appointments, founder Angie Wiles, said: “I am thrilled to announce that Stuart and Jo are now core collective members, in recognition of the significant leadership, direction and insights they can provide for all our clients.
“At least 50% of the work we have done since we launched has had a media component to it, so having someone with Jo’s capability, depth and breadth of ‘inside’ experience is such a crucial appointment for us and our client base.”