Tom Griffiths appointed as head of digital at Virgo Health

Virgo Health has strengthened its leadership team with the appointment of Tom Griffiths as its new head of digital.

Griffiths joins from Care UK and will lead Virgo Health's digital offer to provide senior strategic digital leadership across Virgo's Communications (Rx), consumer health and well-being, and health education divisions. 

He has more than a decade's worth experience driving digital innovation for clients across a range of agencies from Tamar to 20:20 (now Jaywing), and brings with him knowledge of digital channels, from content-led search and social marketing to app and website design and build. 

Griffiths has previously headed up the digital team running all of Oxfam's digital media activity and his most recent client-side role at Care UK saw him build a central digital team and help revolutionise the business' digital offering across its four health and social care divisions.

Commenting on his new role Griffiths said: “With Virgo's specialist heritage in health and wellbeing and our wider digital build capability, Virgo Health is uniquely placed to boost its expertise in creative healthcare communications with a strong and ambitious focus on digital innovation. Healthcare and wellbeing are rapid-growth areas online, with huge appetite for digital resources and increasingly digital audiences. 

“I'm keen to ensure that our clients present the right content to the right audience, in the most engaging format, via the most effective channel.”

Sarah Matthew, Joint CEO of Virgo Health, added: “Our tech-fluent and socially savvy 'audience' is more informed and empowered, as well as more critical and demanding than ever before, and in turn they expect more human, inspiring and ultimately creative forms of engagement. 

“With this in mind, digital is integral to all that we do and we are delighted to have Tom on board so that we can continue to offer our clients cutting-edge communications programmes grounded in digital insights.”