Travyn Rhall takes global CEO role at Millward Brown

Millward Brown, has announced the appointment of Travyn Rhall as global CEO, succeeding Eileen Campbell who is stepping down in mid-July for personal reasons.

Rhall, currently CEO of Millward Brown's Africa, Middle East, Asia Pacific (AMAP) region, will report to Kantar CEO Eric Salama.

Rhall, who will be based in London, has achieved much in a distinguished career. He joined Millward Brown in 2006 as CEO, AMAP, and has grown the region into being one of Millward Brown's largest in the world.

Prior to joining Millward Brown, Rhall held leadership roles with The Nielsen Company in both the US and Asia Pacific. Earlier in his career, he held senior roles with Roy Morgan Research and the Australian Bureau of Statistics.

“Eileen has set a high bar for the organisation and leaves Millward Brown well-positioned for the future,” said Rhall. “This is an exciting time for us as we evolve our client offer, expand our global footprint and continue to innovate. I look forward to leading the team and continuing this momentum.”

Salama said: “I am delighted for Travyn. He has done a superb job in Asia and Africa in growing the offer and building a strong team. He has first-hand experience of the needs of clients as they expand into emerging markets and has experience with global clients and in developed markets such as the US as well. Millward Brown has an abundance of talent and we are delighted to have Travyn lead the company in its next phase of growth and innovation."

“Eileen has been an outstanding leader of Millward Brown. Her tenure included unprecedented market volatility and a rapidly changing media and technology landscape. Under Eileen's leadership, Millward Brown faced these challenges head-on and flourished. So while I understand her personal decision to take a role in a different sector closer to her home to allow her more time with her family, I'm sad to see her leave and wish her the very best. She will be missed by me and many others.”

Campbell commented: “My 13 years at Millward Brown have been truly special to me. I've had the opportunity to work with the world's top marketing and insights leaders, alongside the smartest research professional in the business. I will miss the team tremendously, but know it is time for me to spend more time closer to home. I am confident that the organisation will thrive under Travyn's leadership and I look forward to following Millward Brown's continued success.”