Triducive appoints Ian Walker as senior account manager

Healthcare payers-focused communications consultancy Triducive has appointed Ian Walker as senior account manager.

Walker is an experienced project manager and has expertise in launching new brands, including the launch of MoreThan brand for the RSA Group. He is also an experienced scientific writer, stemming from an academic background with a science degree.

His focus at the Hertfordshire, UK-based consultancy will be on developing educational support for better payer engagement.

Walker said: “Joining an agency at a time of growth is always exciting. I'm looking forward to working with some of our new market access clients to help them get their message across to healthcare payers.”

The new appointment reflects Triducive's progressive growth across the UK and Europe over the last year.

Tim Warren, managing director of Triducive, said: “At Triducive, we understand the needs of healthcare payers, so we make every communication count. With decisions increasing being made by budget holders, Ian's expertise will help us meet the growing demand from our clients to provide engaging and targeted communications that show real value to payers and commissioners.”