Virgo Consumer Health & Wellbeing has appointed Kirsty McKinnon to lead the division’s growing personal care sector.
She joins as associate director from MSL London, with over 10 years’ experience across top consumer health and wellbeing brands including P&G’s Prestige, Femcare and Personal Care portfolios as well as Simple and Slendertone.
McKinnon will be leading PR programmes for Scholl, Veet, Optrex, E45, Airwick, CB12 and sk:n clinics.
She said: “I wanted to work for an agency that specialises in communications for wellbeing brands, where creativity is at the core. I’m looking forward to utilising my experience to push boundaries and add to the already great portfolio of brands at Virgo Consumer.”
Natasha Weeks, director of Virgo Consumer Health & Wellbeing, added: “Kirsty makes an excellent addition to our expanding team, with specialists now leading three key areas – healthcare (over-the-counter medicines and medical devices), wellness (eg vitamins & food supplements), and beauty and personal care.”