Weber Shandwick has appointed new leaders for its global and North American divisions as well as to its Chicago, Minneapolis and New York healthcare practices.
Peter Matheson Gay (pictured right) becomes the communications firm’s global executive creative director for healthcare with a remit to drive creative solutions for clients across Weber Shandwick’s network and boost new global business.
He joined the company in 2011 as executive vice president, North American creative director for healthcare and previously held roles at Cohn & Wolfe, Hill & Knowlton and PraxisPR.
Meanwhile Barbara Box (pictured below), who joined Weber Shandwick in 2004 from Golin, has been appointed as executive vice president, North American healthcare strategy lead.
She will work with Weber Shandwick’s INCITE teams to promote the creative strategy process to new and existing clients.
Laura Schoen, president of global healthcare practice at Weber Shandwick, said: “Creativity and strategy are now at the core of what we do and through that lens we are reshaping how we think about wellness and making a bigger impact on people’s lives.”
Box previously served as head of the company’s New York and Chicago healthcare teams, a role that has now been divided into two distinct practices.
Jamie Dowd and Cori McKeever Ashford have been appointed as the new executive vice presidents and practice leads for the New York healthcare practice and Chicago healthcare practice respectively.
Kristen Thistle has also been promoted to executive vice president and is now head of the Minneapolis healthcare practice.
Dowd will continue in her role as a global client relationship leader and all three will be tasked with overseeing the development and output of each practice.