Weber Shandwick creates digital European role

Communications agency Weber Shandwick has created a new European digital health director role to help capitalise on the growing digital health market.

Stephen Davies has been announced as the first to hold the role, reporting to UK health managing director, Lucie Harper and European health managing director, Rachael Pay.

Davies joins from Ruder Finn, where he led the digital team. He will oversee Weber Shandwick's European digital offering for new and existing health clients.

“Digital has always been important to our health clients but our own research has shown that it's reluctance rather than regulation that prevents some brands from engaging in two-way digital activity,” said Harper.

“The landscape is changing however and digital health demand is growing rapidly. With Stephen on-board we can meet this demand and further develop this part of our business,” she added.

“Weber Shandwick is a leader in health communications and a pioneer in recognising the creative disruption taking place in the space. I'm delighted to be joining a company with the vision and foresight to capitalise on the opportunities this brings,” said Davies.