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Spotlight on Patient Engagement


From clinical trials to the regulatory process and beyond, patient engagement should be a critical part of every drug’s development and its subsequent post-approval lifecycle.

Patient engagement combines a patient's knowledge, skills, ability and willingness to manage their own care with communications designed to promote positive behaviours. Patients want to be engaged in their healthcare decision-making process, and those who are engaged in their care tend to be healthier.

This spotlight on patient engagement looks at patients’ journeys and experiences, and how pharma can better engage – and empower – them to improve health outcomes.

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HAVAS Just::

HAVAS Just:: is a different kind of healthcare communications agency. Our mission is to create campaigns that make people think....