Using insight from understanding physicians’ disease and therapy knowledge to drive your education and promotional programmes
Many pharmaceutical and healthcare companies are using physicians’ online networks to enable them to benchmark the relative success of product launches and campaigns. Networks in Health - a unique international alliance of online physician networks with more than two million members worldwide, including the likes of Doctors.net.uk (UK), Egora (France), coliquio (Germany) & Medcenter (Spain, Portugal) – is at the forefront of this growing trend and has enabled companies to measure outcomes, track behavioural changes and calculate ROI.
To share their knowledge of how online communities can help companies to better understand doctors’ disease and therapy knowledge, Networks in Health and Doctors.net.uk will join forces to host a webinar on May 29, at 2.00pm Europe, 1.00pm UK time.
This free webinar will feature a case study example of how engagement with online communities was instrumental in the success of one company’s new product launch, providing vital information to the sales force and directly influencing prescribing behaviour.
Expert speakers will include Mike Brandreth, Business Director for Networks in Health, Simon Grime, Managing Director of Communications for Doctors.net.uk and Sven Awege, Executive Director & Senior Consultant, Pharma Strategic.
Speaker Biographies:
Simon Grime, Managing Director of Communications, Doctors.net.uk
Simon has worked in marketing communications for nearly 20 years and has wide experience of developing communications strategies that increase engagement and drive response. These have ranged from major branding projects through to developing a brand communications model for a global product launch. Simon has also developed effective digital communications strategies for public sector education clients.
Michael Brandreth – Business Director, Networks in Health
Michael began his career with the Financial Times Group, where he worked as a market & media analyst. He then spent over 10 years running high profile accounts within a number of leading digital advertising agencies, delivering several award-winning communication campaigns. Michael joined the Communications team at Doctors.net.uk in December 2008, where he has utilised his deep understanding of digital channels to plan and launch highly effective HCP programmes across a number of different market sectors. As Business Director, Michael leads a range of key client accounts and also heads up Doctors.net.uk’s business development team.
Sven Awege, Executive Director/Principal for the European marketing consultancy, Pharma Strategic
Sven has over 20 years’ experience spanning several industries, functions and roles. He was one of the early "digital pioneers" helping blue-chip companies embrace eBusiness in the 1990s through the strategic consulting company he created at that time.
In the last 10 years, Sven has been deeply engaged in the pharma industry, having worked for Eli Lilly in Sales, Marketing (and multi-channel), Finance and Consulting across Europe. In the past two years, he has deepened his knowledge and expertise, and become an expert on social media and mobile in this unique industry, through “Pharma Strategic” – a European marketing consultancy that helps healthcare stakeholders deliver innovative solutions.
Sven’s digital channel experience includes:
Sales force, congresses, newsletters, eDetailing, Healthcare portals, Disease awareness websites & media promotion, web conferencing, mobile, social media and community management.
