2011 IPA Best of Health Awards winners

The IPA Best of Health Awards, showcasing and rewarding the best in creativity in healthcare advertising from all mediums, took place yesterday, June 30, at Quaglino's, London.

This year's competition saw six gold, 26 silver and 63 bronze awards being presented, as well as the two 'Best of Show' awards and special prizes for best use of photography, illustration, copy and art direction. There were 374 entries in total.

The two highly coveted 'Best of Show' awards went to Langland and McCann Healthcare Sydney.

The Best of Show Consumer Award went to Langland for its www.questival.co.uk campaign on behalf of Bayer HealthCare. Questival is an interactive website, involving the creative use of webcams, microphones and festival-style graphics and language that provides important information for teenagers and young adults with haemophilia. Topics on the site provide advice regarding travelling abroad, festivals, body art, sex, and more.

The Best of Show Healthcare Professional Award went to McCann Healthcare Sydney for their 'Rational Explanation' campaign for Pfizer. The mixed media campaign encourages healthcare professionals to screen elderly patients for Alzheimer's during routine consultations, so that it can be detected in its early stages. The creative work sensitively demonstrates life with Alzheimer's and features images of a pair of slippers in a toaster, a tomato ketchup bottle next to the shower gel, and crockery piled up in a chest of drawers, accompanied by the tagline 'There's a perfectly rational explanation'.

Steve Stretton, founding partner, Archibald Ingall Stretton and chairman of the judges said: "As the Department of Health's recent report has shown, healthcare advertising works; if you cut budgets lives are put at stake. It is therefore reassuring to see that the winners of the Best of Health Awards demonstrate that healthcare creativity is alive and well and helping to successfully communicate important healthcare messages. Congratulations to all the winners, particularly the Best of Shows: two great examples of creativity in healthcare communications from opposite sides of the world."

Frank Walters, non-executive chairman, Frontera London and convenor of the judges said: "I was one of the founders of the Best of Health Awards back in 1993, which was formed with the mission to reward and showcase the best in healthcare creativity. This year's 63 bronze Awards; 26 silvers and six golds are shining examples of this mission and all of them should be very proud of their achievements and in standing out in this highly-regulated sector."

Special Prizes

Best of Show Consumer
'www.questival.co.uk', Questival for Bayer HealthCare, by Langland

Best of Show Healthcare Professional
'Rational Explanation', Aricept for Pfizer, by McCann Healthcare Sydney

Best use of Art Direction
'PSP Scale', Invega for Janssen, by Torre Lazur McCann

Best use of Copyrighting
'Helping Britain Eat What It Likes', Bisodol for Forest Laboratories, by Woolley Pau

Best use of Illustration
'Mode of Action', Hidrasec for Abbott Laboratories, by Langland

Best use of Photography
'Gardener', Prostap for Takeda, by Pan Advertising

Gold awards

Healthcare Professional, Individual Press
'Survivors – Boy', AmBisome for Gilead, by Langland

Healthcare Professional, Film
'PSP Scale', Invega for Janssen, by Torre Lazur McCann
'Mode of Action', Hidrasec for Abbott Laboratories, by Langland

Healthcare Professional, Mixed Media Campaign
'Rational Explanation', Aricept for Pfizer, by McCann Healthcare Sydney

Consumer, Out-of-Home
'Rational Explanation', Aricept for Pfizer, by McCann Healthcare Sydney

Consumer, Digital Media
'www.questival.co.uk', Questival for Bayer HealthCare, by Langland

Silver awards

Healthcare Professional, Individual Press
'Puffalot', Easyhaler for Orion Pharma, by Langland
'Rabbit', Easyhaler for Orion Pharma, by Langland
'Wheeze', Easyhaler for Orion Pharma, by Langland

Healthcare Professional, Press Campaign
'A Little Less Different', Easyhaler for Orion Pharma, by Langland
'Survivors', AmBisome for Gilead, by Langland

Healthcare Professional, Film
'Journey Into The Lung', Qvar Easi-Breathe for Teva Pharmaceuticals Europe, by Woolley Pau

Healthcare Professional, Digital Media
'www.itpvillage.com', ITP Village for Amgen, by Brand (x) Communications
'www.stalevodosetool.co.uk', Stalevo Dose Tool for Orion, by Langland

Healthcare Professional, Sales Material
'A Little Less Different', Easyhaler for Orion Pharma, by Langland
'www.stalevodosetool.co.uk', Stalevo Dose Tool for Orion, by Langland

Healthcare Professional, Mixed Media Campaign
'A Little Less Different', Easyhaler for Orion Pharma, by Langland

Consumer, Press Campaign
'Helping Britain Eat What It Likes', Bisodol for Forest Laboratories, by Woolley Pau

Consumer, Out of Home
'Babies For Breastfeeding', Breastfeeding Awareness for NHS Birmingham East and North, by Dr Foster Intelligence
'Booze Free Challenge', Alcohol Awareness for NHS Birmingham East and North, by Dr Foster Intelligence
'Glade', Anxiety Recruitment for Eli Lilly, by Langland

Consumer, Film
'Creepy Hands', for Glaucoma Australia, by McCann Healthcare Sydney
'Elephant', Viagra (Unbranded) for Pfizer, by McCann Healthcare Sydney
'Mode of Action', Hidrasec for Abbott Laboratories, by Langland
'Painstory – Wall', Painstory for Mundipharma International, by Big Pink
'Save 000', for NSW Ambulance, by UrsaClemenger
'Wake Up!', Utabon for Uriach Aquilea OTC, by HC BCN

Consumer, Digital Media
'www.itpvillage.com', ITP Village for Amgen, by Brand (x) Communications

Consumer, Direct Mail and Marketing
'I've Had Enough!', Obesity Awareness for NHS Birmingham East and North, by Dr Foster Intelligence

Business to Business, Self Promotion Individual
'Charts', for Langland, by Langland
'Suits Wanted', for Langland, by Langland

Business to Business, Self Promotion Campaign
'Langland', for Langland, by Langland

Bronze awards

Healthcare Professional, Individual Press
'A Change of Face', Epiduo for Galderma, by Torre Lazur McCann
'Annika Glasses', Dovobet for LEO Pharma, by Langland
'Bag', BuTrans for NAPP Pharmaceuticals, by Langland
'Bus Stop', Sativex for Bayer, by Langland
'Gardener', Prostap for Takeda, by Pan Advertising
'Gentle Jab', Intanza for Sanofi Pasteur, by Saatchi and Saatchi Health, Sydney
'Hard Man', Viagra for Pfizer, by McCann Healthcare Sydney
'Jason Glasses', Dovobet for LEO Pharma, by Langland
'Sangeeta Glasses', Dovobet for LEO Pharma, by Langland
'Survivors – Man', AmBisome for Gilead, by Langland
'Survivors – Woman', AmBisome for Gilead, by Langland

Healthcare Professional, Press Campaign
'Confidence', Dovobet for LEO Pharma, by Langland
'Small Victories', Satinex for Bayer, by Langland

Healthcare Professional, Out of Home
'Ant Stockings', e.V. Deutsche Restless Legs for Vereinigung, by GSW Worldwide, Munich

Healthcare Professional, Film
'Acid Resistance', Pariet for Janssen, by Ward 6
'Dry Drawing', Systane for Alcon, by HC BCN
'Let's Work Together', Brilique for AstraZeneca, by Saatchi and Saatchi Health
'Painstory - Face of Pain', Painstory for Mundipharma International, by Big Pink
'Painstory – Stairs', Painstory for Mundipharma International, by Big Pink
'Painstory – Wall', Painstory for Mundipharma International, by Big Pink
'Shaping a Future Brand Story', Xeplion for Janssen, by Torre Lazur McCann

Healthcare Professional, Digital Media
'www.calcifiedheart.eu', Calcified Heart for Genzyme, by Langland
'www.infodepot.co.uk', Depo-Medrone for Pfizer, by Nitrogen (A Huntsworth Health Company)
'www.morethanpsoriasis.co.uk', for LEO Pharma, by Langland

Healthcare Professional, Direct Mail
'Christmas Card at Easter', Aricept for Pfizer, by McCann Healthcare Sydney

Healthcare Professional, Sales Material
'Nurse's Booklet', Sativex for Bayer, by Langland

Healthcare Professional, Mixed Media Campaign
'Confidence', Dovobet for LEO Pharma, by Langland
'Small Victories', Sativex for Bayer, by Langland

Healthcare Professional, International Campaign
'Protecting From Toxicity', Glucobay for Bayer Schering, by Sudler & Hennessey SRL
'Survivors', AmBisome for Gilead, by Langland

Consumer, Individual Press
'Everything Else Can Wait', for St John Ambulance Australia, by Sudler & Hennessey Sydney
'Proper British Food', Bisodol for Forest Laboratories, by Woolley Pau
'Sweet Tooth', for Ogilvie Dentists, by Family

Consumer, Out of Home
'Ant Stockings', e.V. Deutsche Restless Legs, for Vereinigung, by GSW Worldwide, Munich
'Arrow', ED Recruitment for Eli Lilly, by Langland
'Belly Burger', for Kugel Pharmacy Munich, by GSW Worldwide Munich
'Creepy Hands', Glaucoma Australia for Pfizer, by McCann Healthcare Sydney
'Eureka', Subjective Cognitive Decline Recruitment, for Icon, by Langland
'He Shoots', Durex, for SSL International, by Mccann Manchester
'New Perspectives', Mobility Matters in MS for Biogen Idec, by Nitrogen (A Huntsworth Health Company)
'Spark',  Phenylketonurla Recruitment for Icon, by Langland
'Spread The Love/Goss/Word', Meningitis Recruitment for Icon, by Langland
'Sweet Tooth', for Ogilvie Dentists, by Family

Consumer, Film
'Alison's Story', The Great Daffodil Appeal for Marie Curie Cancer Care, by DLKW Lowe
'Animal Magic', Buttercup for Omega Pharma UK, by VCCP
'Everything Else Can Wait', for St John Ambulance Australia, by Sudler & Hennessey Sydney
'Mo', Movectro for Merck Serono, by CDM London
'Painstory - Face of Pain', Painstory for Mundipharma International, by Big Pink
'Painstory – Stairs', Painstory for Mundipharma International, by Big Pink
'Violence Against Women', Stop Blame for Welsh Assembly Government, by Access

Consumer, Radio Advertisement
'Alarm / Cuckoo / Violin', for Anadin, by CHI & Partners

Consumer, Digital Media
'www.cakeadifference.org', Cake A Difference 2011 for Bliss, by Langland
'www.childhoodconstipation.com', Constipation Toilet Tool for Norgine, by Wallace
'www.facttofitness.co.uk', Fact To Fitness for Bayer HealthCare, by Langland
'www.sharethelittlethings.com', Abraxane for Celgene, by The Cement Bloc
'www.stampoutgout.co.uk', Adenuric for A. Menarini Pharma U.K. S.R.L, by Life

Consumer, Mixed Media Campaign
'Cake A Difference 2011', Cake A Difference for Bliss, by Langland
'Kids On Track', Obesity Awareness for NHS Birmingham East and North, by Dr Foster Intelligence

Business to Business, Self Promotion Individual
'Let's Meet', for Woolley Pau, by Woolley Pau
'OCD', for Publicis Life Brands Resolute, by Publicis Life Brands Resolute
'Tweet Book', for Langland, by Langland
'www.langland.co.uk', for Langland, by Langland

Business to Business, Self Promotion Campaign
'We're Not For Them, We're For You', for Woolley Pau, by Woolley Pau


Full details about the winners, including the creative work can be seen at: www.ipabestofhealthawards.co.uk