90TEN Healthcare has revealed its new market positioning with a rebrand of its healthcare communications services.
The new approach, called Life.Changing., consolidates the consultancy’s behavioural change philosophy and is led by a unique evidence-based methodology called Feel-Think-Do.
Developed by 90TEN and behavioural and clinical psychologists, the methodology focuses on defining emotional, rational and actionable steps to make change, applicable to shape programmes within the consultancy’s specialisms including PR, medical education and medication adherence.
Paul Tanner, 90TEN’s chairman commented: “The global healthcare environment has changed markedly in the last ten years, and health and treatment challenges – be they clinical, economic or psychological – continue to mount.
“At 90TEN we’ve always engaged audiences with a view to changing behaviours and with, Feel-Think-Do, we’re in a better position than ever to support our clients to improve patient outcomes and change people’s lives.”
The launch of Life.Changing. and Feel-Think-Do follows news that the consultancy has substantially expanded its team in recent months, with new hires including Victoria Boswell-Smith as director of medical education and Peter Impey as director of international PR.