Adelphi Worldwide has bought healthcare consultancy agency The Planning Shop International (TPSi) as part of moves to extend its growing portfolio.
The London-based healthcare brand and research agency will join Adelphi’s healthcare business portfolio and strengthen its US and European global research and insight capabilities.
Stuart Cooper, CEO at Adelphi Worldwide, said: “We are delighted to welcome TPSi to the Adelphi Group. I have admired their creative skills in developing a unique agency and branded solution-based offer in the global space.
“They complement superbly our research presence across the spectrum and strengthen even further our top presence as a group in this sector. They will also complement our DAS and Omnicom partners, dedicated to effective creative communication solutions, some of whom they already work with.”
TSPi has been in operation for over 20 years and provides customer insight across the product life cycle along with marketing services in qualitative and quantitative research.
The deal further expands Adelphi’s existing marketing and business intelligence, in particular their health and economic outcomes research, health communications and strategic product development consultancy.
Kim Hughes, CEO at TPSi, added: “The fit between Adelphi’s product development focus with the brand focus of TPSi provides numerous synergy opportunities.
“Partnering this real world, market access and communications expertise will create value for our clients. We are confident we have found the ideal home for our business.