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Alliance Pharma calls in Eurocom Healthcare Communications

Agency will develop a brand recently acquired by the pharma company

Alliance Pharma has appointed Eurocom Healthcare Communications to handle Quinoderm, the acne brand it acquired last December as part of a £1.5m deal.

“We appointed Eurocom as they came already highly recommended by another business partner,” said Ceri Chard, marketing manager, consumer and community products, Alliance Pharma.

“On meeting them they showed they were keen to work as a partnership to develop our business, maximising our budget to deliver on creative and financial targets.

“I am delighted to start working alongside Eurocom, as our brands begin to be re-launched into the UK pharmacy market,” Chard added.

Commenting on his agency's appointment, Eurocom's managing director Tony Chant said: “These are exciting times at Alliance Pharma, as they develop their brand portfolio and we are delighted to have been chosen to support their marketing activities.”

10th October 2012

From: Communique

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