Life science digital group Anthill Agency has extended its offerings in the form of a new academy.
Anthill Academy, set up in partnership with Actando’s PharmAcademy, was born out of a “recognised need in the pharmaceutical industry for upskilling and increased enthusiasm around the opportunity surrounding digital” according to Anthill.
The new academy will drive “fundamental” principles of digital marketing into its learning programme. It is also said to give users a “robust” and “aligned” understanding of digital marketing.
Expert users are also offered an array of modules that consist of topics, theories and practices surrounding the digital market.
Katrine Bach, chief executive officer, Anthill Agency, said: “Pharma needs to accelerate its digital adoption and, while we can learn a lot from outside the industry, pharma is unique.
“For our clients to succeed, we need to help them grow their in-house capabilities.
“Therefore, we’ve decided to share our own methodologies on digital strategies and solutions, and in doing so, we extend our engagement with our clients becoming not just as a digital provider but a true digital partner.”