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Ashfield Digital & Creative win IMA award, Lucid SPIRIT selects charity partner and Dovetail to pilot collaborative workshops

The latest in med comms

Ashfield Digital & Creative win IMA award

AshfieldAshfield Digital & Creative has been awarded an Interactive Media Awards (IMA) Best in Class for its work on website listentotheheart.co.uk in the medical category.

The award represents the very best in planning, execution and overall professionalism in website design.

In order to win, the site had to pass through IMA’s judging process and achieve high marks in five criteria, which were design, content, feature functionality, usability and standards compliance.

In total, the site picked up 493 points out of a possible 500, and judges said the site is a “simply beautiful design” and it is one of the most “appealing and user-friendly medical sites” it has ever reviewed.

Andrew Binns, senior vice president of Ashfield Digital & Creative, said: “This fantastic achievement highlights the determination, expertise and ingenuity of Ashfield Digital & Creative.”


Lucid Spirit selects charity partner

Lucid Group’s charity arm Lucid SPIRIT has voted to select Wycombe Homless Connection as its charity partner.

The charity was chosen because “of their relentless dedication to helping people who are homeless in the local community”, the agency said.

Drew Owen, managing director of Lucid Partners, said: “Lucid SPIRIT was founded to help focus and drive our charity efforts, enabling us all to work collectively across the entire Lucid Group to maximise the impact we can make.

“We felt that the work WHC does is having a real, tangible impact on the local community, helping people in need rebuild their lives. Their passion to improve lives closely aligns with Lucid’s own vision of improving patient outcomes, so it seemed a natural fit to want to support WHC in their work this year.”


Dovetail to pilot industry and clinician workshop programme

Healthcare collaboration group Dovetail is set to pilot a new programme of workshops on improving joint working between industry and clinicians this month.

The aim is to reach consensus on the key elements needed to deliver projects that make a difference to patients’ lives and clinical outcomes.

The workshops will showcase examples of effective collaboration as well as analyse potential problems that can arise in a partnership project.

Dovetail founder and director, Claire Munro said, “We know from experience that our collaborative process enables groups to challenge conventional thinking and move beyond the obvious solutions, reaching innovation and value to patients much quicker than any one party working alone.

“We’re really excited to have the opportunity to work with such an esteemed group of experts to apply this process to defining best practice in joint working itself.”

A future workshop in the series will look at collaboration between pharma and patient organisations.

22nd August 2018

From: Marketing

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