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Bedrock Healthcare Communications launched

A new healthcare communications agency, Bedrock Healthcare Communications, has been launched by David Youds and Denise Bumford

A new healthcare communications agency, Bedrock Healthcare Communications, has been launched by David Youds and Denise Bumford. The agency is based on the concept of understanding and meeting the challenges of the changing pharmaceutical market in the UK and globally.

David Youds and Denise Bumford

"Our research has confirmed the need for a modern communications agency which completely understands commercial issues from the client's perspective," said David Youds, founding director of Bedrock.

"Having been responsible for brand performance for many years I appreciate the pressures that brand teams are under and how best Bedrock can support them with solid communication campaigns."

Bedrock is a discipline- and agenda-neutral agency providing solutions that meet the needs of the brand.The agency will deliver communications programmes developed from real strategic insight.