Best of British - BOBI awards

Gaining insight into your customers and their prescribing habits has never been more important for the pharma industry, with data gleaned from business intelligence activities vital in giving marketers the competitive edge over their rivals. To celebrate the importance of research and best practice in this sector, the British Healthcare Business Intelligence Association (BHBIA) held its inaugural Best of Business Intelligence (BOBI) Awards in April, at The Grove, an 18th century house set in 300 acres of Hertfordshire parkland.

The new scheme recognises best practice in healthcare business intelligence, market research and sales research. More than 250 guests gathered to celebrate award-winning work across six panel-judged categories and individual achievements in four peer-judged categories, all presented by compere for the evening, Dr Phil Hammond. There was a broad spectrum of winners, but it was sanofi-aventis that did the double, picking up the award for Most Innovative Approach for the Acomplia Patient Prescription Survey (in conjunction with red kite consulting group), while John Marchant, Head of UK Corporate Research, was recognised for Business Intelligence Excellence.

 

 

 

 

 

 

 

Best Sales/Marketing Effectiveness Research

Sponsored by: Adelphi Research
Winner:FROM LEAKY TO ALIGNED DEVELOPING THE SEROQUEL BRAND

by AstraZeneca & Adelphi Research UK L-R:
Nicole Lamble, AstraZeneca;
Claire Edgeworth and Rebecca Marshall-Clarke, Adelphi Research UK;
Rachel Medcalf, Adelphi Research UK (sponsor)

 

Best Customer Insight

Sponsored by: Lilly
Winner:MIRENA - FROM RUSTY BED SPRING TO FIT & FORGET CONTRACEPTIVE

by Schering Health Care, Fizz Research and Lighthouse Research L-R: Tracey White, Fizz Research; Lindsey Edwards, Lighthouse Research; Lisa Grover, Schering Health Care; Michael Overdorf; Lilly (sponsor)

 

 

Most Innovative Approach

Sponsored by: medeConnect
Winner: ACOMPLIA PATIENT PRESCRIPTION SURVEY

by sanofi-aventis and red kite consulting group L-R: Ian Findlay, medeConnect (sponsor);
Mike McGahan and Dr Andrew Hockey, sanofi-aventis; Steve North, red kite consulting group

 

 

 

The 'More for Less' Award

Sponsored by: Schering-Plough
Winner: BREAKING THE MOULD: TRUE OPTIMISATION

by Schering-Plough L-R: Helen Rainey, Schering-Plough; Gordon Coutts, Schering-Plough (sponsor)

 

 

 

Best use of Secondary Data

Sponsored by: Cegedim Strategic Data
Winner: BUSINESS PLANNING - SETTING YOUR SIGHTS WITH AMMO

by Novo Nordisk & CSL (CompuFile Systems) L-R: Simon Brander, CSL (CompuFile Systems); Nicky Richards, Cegedim Strategic Data (sponsor); Paul O'Nions, Novo Nordisk

 

 

 

 

Excellence in Communication

Research Sponsored by: Brand Health International
Winner: TWICE THE CHALLENGE IN COMMUNICATIONS RESEARCH

by Boehringer Ingelheim UK, Pfizer & The Consortium L-R: Peter Winters, Brand Health International (sponsor); Jane Fligelstone and Jeremy Sampson, The Consortium; Gillian Grandcourt, Pfizer; Simon Barnes, Boehringer Ingelheim UK

 

 

 

LABORATORIES L-R: Steve Wilks, IMS (collecting on behalf of Ruth Overton); Sue Thamia, Synergy Healthcare Research (sponsor) INSET: Ruth Overton

 

 

Best Agency Newcomer

Sponsored by: Susie Mortimore, Research IPS
Winner: SAMIR PAUL, ACCOUNT DIRECTOR, CAMPAIGN EFFECTIVENESS, IN2FOCUS SDS LIMITED

L-R: Samir Paul, In2Focus SDS; Susie Mortimore, Research IPS (sponsor)

 

 

Business Intelligence Excellence - Industry

Sponsored by: The Consortium Joint
Winners: TERRY GLASS, BUSINESS RESEARCH MANAGER, MSD UK AND JOHN MARCHANT, HEAD OF UK CORPORATE RESEARCH, SANOFI-AVENTIS L-R:

Terry Glass, MSD UK; John Marchant, sanofi-aventis; Marie Harrison, The Consortium (sponsor)

 

Business Intelligence Excellence - Agency

Sponsored by: Novartis
Winner: NICKY RICHARDS, COMMERCIAL DIRECTOR, CEGEDIM STRATEGIC DATA

UK L-R: Nicky Richards, Cegedim Strategic Data; Lauren Whiteaker, Novartis Pharmaceuticals UK (sponsor)