Marketing strategy consultancy Catalyx has formed a strategic partnership with Health Agency, an international healthcare advertising firm based in Switzerland.
The deal will see the two companies collaborate on healthcare campaigns with the aim of providing a new strategically-focused digital and marketing service.
Guy White (pictured), founder and chief executive of Catalyx, said: “At Catalyx, we harness the collective intelligence of crowds; to uncover insight, create content, stimulate innovation and build strategic direction.
“By partnering with Health Agency, and gaining access to their healthcare expertise, we can create campaigns that speak to clients’ and physicians’ needs and desires far more effectively than a traditional agency could.”
The crowdsourcing consultancy was launched by White in May 2012 with offices in Geneva and London, and its clients include Braun, Medtronic and Procter & Gamble.
Health Agency operates in the pharmaceutical, over-the-counter and fast-moving consumer goods sectors, and offers healthcare communication, design, digital marketing and corporate communications services to clients worldwide.
Within life sciences the advertising firm specialises in rare diseases, oncology and medical device communications.
Its managing director Kate Worobey-Tourtchaninoff said: “We are delighted to partner with Catalyx to bring something new to the healthcare communications sector.
“The insights, analysis and real-time measurements that Catalyx provides complements our campaigns beautifully.
“This partnership will enable us to meet the complex, multifaceted needs of healthcare organisations – we can’t wait to get the ball rolling.”