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Charity of the Year for Ellie's Friends at 2016 Communiqué Awards

And a high commendation for Beating Bowel Cancer
Charity of the Year 2016 Ellie's Friends

The inaugural Charity, Patient or Professional Association of the Year at Communiqué 2016 was awarded to Ellie's Friends by the Eleanor Rose Foundation.

The Foundation saw off competition from The Brain Tumour Charity, Genetic Alliance UK, Pancreatic Cancer Action and Beating Bowel Cancer to pick up the prize.

Its work enables adults living with cancer to access free or discounted products and services in their area, to help offset some of the psychological and financial impact of a cancer diagnosis.

Ellie's Friends aims to 'Make the Big C Smaller' by reinstating 'treats' - anything from a massage to a night out - often the first things sacrificed post-diagnosis.

Aiming for 300 service users, and 300 giveaways, during 2015 the charity actually saw 741 service users by year-end, with 1,028 freebies awarded.

The Communiqué judges said: “We loved the Eleanor Rose Foundation's simplicity and the clarity of its objectives, not to mention its impressive use of resources and the consequent benefits for patients.

“Ellie's Friends focuses on a very specific method of distribution and, given that it is a very new, very small organisation, should be given particular credit for the effectiveness of its corporate engagement work, which is extremely go-getting.”

This engagement work saw regular commitments secured with the likes of The London Eye, Channel 4, Decca Records, Heat Magazine and Nando's.

The Charity, Patient or Professional Association of the Year category at the 2016 Communiqué Awards, which were held in London last week, also saw a high commendation for Beating Bowel Cancer.

The Communiqué judges said: “There was a real sense of maturity from this organisation. It has a very strong focus on its objectives, which are clear and have seen it seek out a good range of partners.

“Their growing income and services - achieved during a difficult period in public confidence and health funding - is testament to their focus and abilities.”

Run by PMLiVE's publisher the PMGroup, the Communiqué Awards are specifically designed to recognise and commend excellence and best practice in local, European and international healthcare communications.

Article by
Dominic Tyer

11th July 2016

From: Marketing

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