At last night's annual Communiqué Awards at the Grosvenor House Hotel, London, which recognise best practice in pharmaceutical PR and medical education, it was clear that both in-house and agency communicators are creating new and purposeful coalitions with healthcare professionals and patient groups, in a climate of change for health services.
Organised by PMGroup, publisher of the leading industry magazines Pharmaceutical Marketing, Pharmaceutical Marketing Europe and Communiqué, these Awards are a highlight in the industry calendar and entries were at a record level this year. The campaigns submitted for each Award category face a rigorous selection process, with the judging panel made up of the industry's most respected communication experts. The importance of recognizing the individuals and communication teams in the industry who have produced outstanding campaigns is seen as invaluable to encourage internal motivation, external prestige and to share developments in best practice.
Chairman of the judges, Martin Ellis of the Medicom Group, says, "It is encouraging that more and more entries are patient-centric, demonstrating the fact that our industry is truly working in a collaborative fashion with healthcare providers."
The Communiqué Lifetime Achievement Award was presented to Margot James, a true ambassador for PR and whilst now a Conservative MP, is still committed to best practice in the healthcare communications' arena.
Over 1,100 guests from the pharmaceutical and healthcare communications industries attended the dinner and presentation, with Dame Edna Everage as Master of Ceremonies.
For further information or digital photographs of the event, winners and/or finalists please contact Anneliese Cameron at PMGroup on 01306 740777 (07880 711756).
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