Creative Lynx dominates PM Society Awards

Design agency Creative Lynx won five of its seven nominated categories at the PM Society Digital Media Awards 2011 at The Brewery, London.

The haul matches the company's success from 2010, where it also picked up five awards at the event that recognises innovation and quality in digital communications solutions in the healthcare and pharmaceutical market.

Hosted by Hugh Dennis, star of the BBC's Mock the Week TV series, the awards recognised Creative Lynx's work for Janssen as best in the categories 'Best rep-led digital selling tool', 'Best digital patient communications programme', 'Best HCP educational programme – judged by HCPs' and 'Best integrated campaign'.

The company also won 'Best internal communications' for its work with AstraZeneca.

Other agencies to do well included eBee, picking up the 'Craft award – film and animation' for its work with GlaxoSmithKline (GSK) producing an animation for weight loss treatment alli.

eBee's efforts for Gilead were also recognised in the category 'Best self-directed digital selling tool', while Gemma Tinsdale, account director at the agency, won 'Best digital project/account management'.

All winners at the PM Society Digital Media Awards 2011 are listed below:

Best rep-led digital selling tool
Creative Lynx for Janssen - Shaping Futures, Enabling Lives – Xeplion representative-led digital selling tool

Best self-directed digital selling tool
eBee/Hive for Gilead - Viread Virtual Consultation Application

Best digital patient communications programme
Creative Lynx for Janssen - Psoriasis360 Social Media Campaign 

Best digital tool in a clinical setting – judged by HCPs
Nitro Digital for Sanofi and Colchester Hospital University NHS Foundation Trust - Stop the Clot Electronic VTE Risk Assessment Tool

Best HCP educational programme – judged by HCPs
Creative Lynx, with the support of Doctors.net.uk for Janssen - Psoriasis eLearning Programme featuring 'Little Pieces'

Best HCP website – judged by HCPs
Doctors.net.uk for Nutricia - Cow's Milk Protein Allergy (CMPA) Microsite

Best internal communications
Creative Lynx for AstraZeneca - The AstraZeneca Closed-Loop Marketing Application

Best digital solution for congress/symposium
Litmus MME with technical support from The Technology Studio for Pfizer - iQ Science: the keypad is not enough

Best integrated campaign
Creative Lynx for Janssen - Psoriasis360 Social Media Campaign

Craft award – film and animation
eBee/Hive for GlaxoSmithKline - alli Visceral Fat Animation

Craft award – innovation
Torre Lazur McCann for Janssen - Shaping A Future Video

Best digital project/account management
Gemma Tinsdale, eBee.