Data-driven creative agency launched

Following the sell of his digital agency DJM to the Unlimited Group last year, co-founder Dom Marchant has launched a new agency, one that’s driven by data.

Ark offers consumer-style marketing techniques to deliver campaigns that “demonstrate success with hard metrics”.

Data will provide real world evidence upon which campaigns can be built, optimised and ultimately “deliver measurable success”.

Marchant said: “Ark is the result of six months of investigating what the unmet need is from a clients’ perspective.

“What became glaringly obvious was the need to bring a more analytical approach to building campaigns and demonstrating success across all channels, not just digital.”

The agency, which comprises of five team members, is based in London and recently won its first pharmaceutical client.