DigitalMR forms partnership with Italian healthcare comms agency

London-based social media research firm DigitalMR has formed a partnership with Italian healthcare marketing group, Brandnew Marketing Communications (BNMC).

The two companies will work together to develop online marketing and research tools, with the aim of improving healthcare and wellbeing customer engagement.

Letizia Affinito, founder and MD of BNMC, said: “This partnership will allow us to create marketing communications in a new way, using insights to improve customer engagement and amplify positive word of mouth, thus creating more effective campaigns for our clients.”

With offices in Rome and Milan, BNMC will drive distribution of DigitalMR online platforms and solutions throughout Italy.

“Next generation market research is about co-creating among brand and product advocates, working in partnership with marketing to produce optimised communications campaigns,” said Michalis Michael, founder and group MD at DigitalMR.