Please login to the form below

Not currently logged in
Email:
Password:

DigitalMR forms partnership with Italian healthcare comms agency

Brandnew Marketing Communications will distribute DigitalMR solutions across Italy

London-based social media research firm DigitalMR has formed a partnership with Italian healthcare marketing group, Brandnew Marketing Communications (BNMC).

The two companies will work together to develop online marketing and research tools, with the aim of improving healthcare and wellbeing customer engagement.

Letizia Affinito, founder and MD of BNMC, said: “This partnership will allow us to create marketing communications in a new way, using insights to improve customer engagement and amplify positive word of mouth, thus creating more effective campaigns for our clients.”

With offices in Rome and Milan, BNMC will drive distribution of DigitalMR online platforms and solutions throughout Italy.

“Next generation market research is about co-creating among brand and product advocates, working in partnership with marketing to produce optimised communications campaigns,” said Michalis Michael, founder and group MD at DigitalMR.

26th September 2012

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
certain health

Transforming the way health brands and companies communicate, we deliver creative science led, insight-driven solutions that give award winning results...

Latest intelligence

Cervical Cancer Prevention Month
In this first 2022 blog, the Innovative Trials' Equality & Diversity committee will be looking at raising awareness around Cervical Cancer...
6 critical success factors for flawless execution of a rapid first commercial launch
Annemarie Armstrong, Executive Vice President, US Head of Client Services, shares the key considerations for launching a first commercial product, particularly on a rapid timeline....
Hybrid working: Insights and tips for success
Porterhouse Medical has thrived by embracing a hybrid approach to work. Our article looks at hybrid working and provides some tips for success...