DJM PAN Unlimited unveils in-house digital technology centre

DJM PAN Unlimited has unveiled its new digital technology centre designed to showcase its use of the latest technological innovations in healthcare and consumer markets.

Based in Richmond, the Skunkworks lab has been created as a platform for the research, development and demonstration of digital technology in response to growing client demand.

Dominic Marchant, DJM PAN Unlimited's managing director, said that the lab had been a priority for the merged agency with both PAN and DJM having 'always been pioneers in translating [the] latest technology to the healthcare market'.

Clients will have the opportunity to learn about and experiment with invisible content displays, projection mapping and virtual reality programmes as well as the new green screen studio and sound booth now on offer at the centre.

The agency hopes that Skunkworks' 'hands-on' approach will drive its creative multichannel agenda in the healthcare industry by going one step further to not only improve clients' understanding of the technology on offer, but to encourage clients to implement these tools in integrated marketing campaigns.