Drew Creative – name change

Celebrating its first year as healthcare's only virtual, full-service advertising agency, Drew Creative Advertising is changing its name to The Drew Agency.

"We feel the new name better reflects the diverse range of creativity now on offer through our virtual network", says Andrew Short, founder and Creative Director. "Over the past 12 months, our network of specialist teams has grown, especially in the area of digital channels."

The Drew Agency is one of few healthcare agencies that has a dedicated digital creative department, staffed by developers who specialise in brand development and promotion through Facebook, Twitter and YouTube.

Frankie Laws is also joining as client services director, and brings a wealth of experience in healthcare, gained from 17 years in the industry including a long spell in the Ogilvy group.

Frankie Laws and Andrew Short

Laws said: "Digital channels bring so many new opportunities to our clients and it's an exciting time in healthcare communications. The Drew Agency is taking a new approach to the way we deliver both digital and traditional campaigns and I'm delighted to be involved."