A cookbook Eisai developed to support people on chemotherapy was rewarded at last night’s PMEA 2014 as a standout example of what pharma can do when it comes to corporate social responsibility.
Eisai developed the cookbook Around the Kitchen Table in partnership with the cancer support network Maggie’s, chef and cookery author Penny Ericson, an NHS dietitian and cancer patients. The company also enlisted the services of comms agency Tonic Life Communications.
The cookbook, which picked up the ABPI Award for Excellence in Corporate Social Responsibility, contains more than 50 recipes and dietary information for people with cancer who are undergoing chemotherapy. It has been distributed to Maggie’s centres, other cancer charities, Eisai employees and healthcare professionals. An e-book is also available to download for free.
PMEA judges said Eisai created a “truly outstanding CSR campaign that far exceeded all initial expectations and delivered great patient-centric outcomes”.
They added: “With this clear and different approach they went on to develop a programme that had a positive impact on a topic that is rarely considered by pharmaceutical companies but has a massive impact for patients.”
The Around the Kitchen Table project was also a finalist in the category Excellence in Patient Focus.
Run by PMLiVE’s publisher the PMGroup, the PMEA programme is specifically designed to recognise and commend excellence, best practice and innovation in local, European and international healthcare markets.
- See the full results of PMEA 2014
- See photos from PMEA 2014