Ferring Pharmacuticals appoints Roadhouse for marketing and advertising support

Specialty biopharmaceuticals group Ferring Pharmaceuticals has appointed Roundhouse HealthAd (Roundhouse) to provide marketing and advertising support for one of its key brands.

Roadhouse is the marketing, design and advertising subsidiary within the healthcare sector of the Adventis Group plc (Adventis).

Roundhouse has been commissioned to develop a new sustainable positioning that will differentiate Ferring's brand from similar compounds, as well as produce a new supportive advertising campaign for European markets.

MD of Roundhouse, Kevin McGetrick, said: "Ferring Pharmaceuticals needed a very fast response to challenges they were facing in the market place. By employing the various marketing and creative skills of the entire Roundhouse team, we came up with a positioning and creative solution that can be used across a variety of markets, communicates with a wide range of audiences and works equally well at different stages of the product's life cycle."

Roadhouse will work close with Ferring Pharmaceutical marketers at their headquarters in Lausanne, Switzerland. Ferring is currently active in over 40 countries.