Four Communications acquires MSA Media

Four Communications Group has acquired media planning and buying agency MSA Media to form Four MSA.

The newly formed company will become part of Four's marketing and media operations, with the acquisition taking the agency's combined operation revenue in media planning and buying to £31m a year.

Nan Williams, CEO of Four Communications Group, said: “The acquisition of MSA Media strengthens our position in the media planning market and gains us significant market entry to a new sector in healthcare. 

“We are already leaders in media planning in the real estate and travel sectors and our plan is to continue to develop in specialist markets. On the back of this acquisition we will also be developing our plans to offer other services into the healthcare market in the coming months.”

Founded in 2004, MSA Media's clients include Novartis, Bayer and Macmillan. It is Four's fifth UK acquisition and the agency says it intends to expand further in both the UK and internationally.

Emma Statham, managing director of MSA Media commented: “Becoming part of the Four Communications Group will allow MSA to continue its international growth and to offer all clients the best possible support. 

“I'm really excited to be leading MSA into this next stage of our journey, with a great team on board and substantial new opportunities to explore.”

Four MSA will hold specialisms in property, financial services, public sector, sports, education, travel and transportation.