Cancer Research UK has engaged ghg London and its Darwin Healthcare agency for a strategic marketing project.
The healthcare communications group will manage work that will focus on creating a strategic marketing plan and analysising the effectiveness of education programmes and communications to the NHS.
ghg and Darwin also plan to create a comprehensive communications programme for NHS and HCP audiences throughout the UK, starting with an analysis of the success of primary care activities.
Rena Radia, account director and project lead at GHG London, said: “It’s a very exciting time, and we are very pleased to have such a prestigious partner to create outstanding work for.”