Please login to the form below

Not currently logged in
Email:
Password:

GSK relaunches COPD website

Revamped online hub offers tools and guidance for those affected by respiratory condition
copd website gsk

GlaxoSmithKline has relaunched a website dedicated to the respiratory condition chronic obstructive pulmonary disease (COPD).

The redesigned COPD.com website will provide disease education, interactive tools, tips and testimonials from patients living with the disease.

The site is designed to put first-hand accounts of COPD patients at the centre of the user experience. It aims to help patients by encouraging COPD education and strengthening dialogue between those living with the disease, their caregivers and healthcare providers.

On the site, people with COPD are invited to take steps to strengthen their relationships with healthcare providers, work closely with their doctor to develop an individualised COPD action plan, be inspired by other patients' experiences, and learn how to educate others close to them about COPD.

The site includes the 'Take One Step' feature, which allows people with COPD to set manageable, personal goals and create a step–by–step action plan. It also offers 'Doc Talk', which provides ideas and specific actions to foster a strong relationship with healthcare providers, with tools and suggestions for each office visit.

“COPD can be very challenging to manage, both physically and emotionally,” said Dr Courtney Crim, director of respiratory clinical development at GSK.

“The new COPD.com is about providing a shared experience of what it's like to live with COPD, promoting understanding and dialogue about the disease, and helping people adjust to the day–to–day challenges that come with COPD.”

13th August 2014

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Blue Latitude Health

Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...

Latest intelligence

How innovating study sites can improve patient recruitment efficiency
There are so many ways that clinical trials have innovated over the last few years. There is now a larger focus on making trials more patient-centric, more virtualised, and more...
PME-MAY21-Cover
Avoiding A Series of Unfortunate Events: launch lessons from lockdown
Chris Ross takes a novel look at launch excellence through the lens of COVID-19 and explores how pharma’s launch leaders are rewriting the story...
6 reasons patients drop out of clinical trials and 6 ways to fix it
If you’ve successfully recruited patients for your clinical trial, but one by one, they begin to drop out, then this information could be for you....