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Havas brings consumer and professional health within one division

Havas Health & You will include agencies such as Health4Brands and Havas Lynx

Havas Health & YouHavas has rebranded its Havas Health division, which will now encompass both consumer health as well as professional health agencies and continue to be led by Donna Murphy.

Havas Health & You will cover the expanding health and wellness market and have an agency base of over 4,000 employees.

The changes will see it unite Havas Life, Health4Brands (H4B), Havas Lynx and Havas Life PR, all wholly owned health and communications networks, with the consumer health businesses and practices of the Havas Creative Group.

Havas Health & You Donna Murphy said: "It has been my vision for many years to expand our scope from merely 'health' to the growing realm of 'health and wellness, of healthy lifestyles.

"Our new broader remit, a next generation humanistic name and mission will enable us to deliver even more fully on our promise to clients to execute end-to-end marketing programs with paid, earned and owned media solutions to create even more opportunities for them."

Murphy will continue to report to Havas Group chairman and CEO Yannick Bolloré and will also join the group's executive committee.

Bolloré said: "This newly named coalition takes the 'Together' strategy we launched in 2013 to the next level.

“Havas Health & You will be truly 'Together' in the best sense, converged and working without regard to borders or any antiquated marketing distinctions to serve the pharmaceutical and life sciences brands and products we have always served as well as companies that are in the business of nurturing and healing."

The division will target the fast-growing health and wellness sector, which grew by 10.6% in the two years to 2015 to be worth $3.7trn.

Article by
Dominic Tyer

22nd March 2017

From: Marketing

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